A Place for Digital Innovation – An Evening at the Deloitte Greenhouse
New ideas in chic design – the Deloitte Greenhouse has opened its doors at Kranzler Eck on Ku-Damm. A place where digital ideas are to be developed.
If there are two words that can describe the ambience of the Greenhouse, it is the words “the finest”. The Kranzler Eck itself is a very respectable address on Kurfürstendamm, i.e. in the old City West.
As you can see in the pictures here, the dress code was upscale and the interior was tastefully furnished. The interior is designed in such a way that groups of different sizes can retreat to a brainstorming session, so that new ideas can be developed in different workshop forms.
In separate rooms you could experience digital innovation live: On large touch screens you could see the possibilities of Big Data and Data Science. I had a very pleasant conversation with the speaker about the possibilities of data visualization in quality control.
In another room a pretty wacky experiment was set up: On the basis of the response (i.e. facial expression, eye movement and brain activity) to certain visual stimuli, Deloitte asked to develop a sales concept suitable for the person after evaluating this data.
I can’t say if this sales concept works – the crowds there were quite large, so that I couldn’t experience this experiment. The sales concept of the experiment seems to work anyway!
The Deloitte Greenhouse is an innovation space in which you want to develop digital solutions for companies. Unfortunately, little could be learned about concrete projects, but this is certainly due to the fact that the Greenhouse has only just opened its doors.
Berlin 2020: Bitcoin profit surrounded by digital villages?
The opening was initiated by several Bitcoin profit lectures: https://www.geldplus.net/en/bitcoin-profit-review/. The invited speakers were Mr. Dobrindt, Federal Minister of Transport and Digital Infrastructure, Prof. Dr. Peter Liggesmeyer of the Gesellschaft für Informatik e.V., Prof. Dr. Christian Thomsen of the TU-Berlin and Dr. Jens Krüger of the SAP Innovation Center.
On the one hand, the lectures talked a lot about Berlin as an innovative city. According to a Deloitte analysis, Berlin is number one in terms of innovation: there are 620 start-ups in the Berlin area and with the universities and institutes there is a very good research landscape.
In contrast, Prof. Dr. Liggesmeyer discussed a dark side of the Smart City: The focus on the big cities holds the danger that the country will bleed to death. This would be fatal in the medium term if one considers that 60% of industry is located in rural areas.
Therefore, the villages, the pampa, should not be forgotten in the digital transformation. And so there are initiatives which push digital developments in rural areas or push things like possibilities to work in the home office – those who can work at home can also work in the pampas.
In the end, it was shown that these two models can not only exist side by side, but are mutually dependent. Berlin is surrounded by Brandenburg and, as at least every Urberliner can confirm, wins by the excursion destinations such as Chorin or Werder – and the surrounding area wins by the huge city.
Deloitte Greenhouse – a place for the Bitcoin profit blockchain
One of the digital innovations that Deloitte Greenhouse wants to drive forward is the Bitcoin profit blockchain. The company plans to hold a Blockchain Hackathon in the summer of 2016: https://www.forexaktuell.com/en/bitcoin-profit-scam/ Asked about this hackathon, Mr Andersen, partner at Deloitte and chairman of the evening, emphasized that this blockchain hackathon wants to keep an eye on innovations beyond the use as currency, thinking of things like idea management, supply chain management, etc.
This makes sense in two ways; first, you have to keep Deloitte’s target customers in mind, who often come from the world of Fortune 500 companies. For these companies – just think of the RWE Innovation Hub – these applications are the interesting usecases of the blockchain.
Secondly, much of what was discussed at the opening of the Greenhouse is aimed at innovations in value creation – think Industrie 4.0, Internet of Everything, Big Data.
All in all, it was an inspiring evening that whets the appetite for more!